Ronald Barthes' Media Theory
Ronald Barthes was a French theorist and semiologist and through his work of deciphering works were 'put together' there are 5 narrative codes within media which apply to posters.
- Action Code - Little actions which do not raise questions, used to build tension and suspense to an audience what is going to happen, and to entice them to guess.
- Enigma Code - An element which is not explained and acts as a mystery to get the audience involved and raise questions.
- Referential Code - Refers to an external [cultural, scientific or historical] body of knowledge.
- Symbolic Code - Looks at symbols and their connotations and the meanings behind them.
- Semantic Code - An aspect which suggests or refers to additional meaning.
He suggested that narratives are split into two, OPEN and CLOSED. OPEN is when a narrative can be unravelled in multiple different ways and they way it can be viewed can be different. CLOSED is when there is only one obvious way to interpret something.
No comments:
Post a Comment