Post 32 - Film Posters

The main reason film marketers produce posters is to promote the film, thus the poster it required to follow some conventions to fit this demand. A poster must be eye catching, posters can be displayed at cinemas, on billboards, on a bus stop, train station platforms etc, anywhere as they can be designed to fit any shape. 

If a film poster was not eye catching in these locations then it would fail. A poster should be designed to be easily noticed and something people will look at as they go past it [or it goes past them], and thus there are features in a poster which capture the eye of an audience, this is usually one of the below.

• A large centrally positioned photo of the main character/s
• Large bold font with the title/log-line.

TYPES OF FILM POSTERS

Character Posters - Multiple versions of a poster which contain one or two characters in the film, often is done to promote the actor.

Teaser Poster - Usually will contain a main character and a release date, doesn't really contain much that reveals aspects of the film and rather is used to entice the audience to look it up.

Theatrical Poster - Is released with the film, this will usually contain all the main characters [either a group or the single main one] but will also include information on the production companies, actors, director, and title. Along with the release date and rating. Can also include reviews.

DVD Poster - Released alongside with the DVD release, will be the same poster as the theatrical but will include more reviews.

Main Features of a Poster