Post 14b - Audience Research

Audience Research Methods

Audience research is key into planning out a film to target the audience a film-maker wants. For media institutes to understand how their audience will react or take their products, they will use companies such as BARB and Box Office ratings in order to determine what film or tv program will work best with how the audience is reacting to certain film genres at the time. This data will include Facebook likes, Twitter mentions, Gross profit etc.

Research types

Quantitative - Research that involves data (numbers of some sort), often done through Box Office ratings BARB viewing figures. This form of research is taken from other sources. 

Qualitative - Primary research such as research done through interaction, focus groups, interviews etc.